YouTube is planning to add Hindi support to its mechanism that reduces the recommendations and visibility of content that could spread conspiracy theories, an executive said. The change is specifically designed for the India market. It will be an extension to the company's move that allowed cutting down the video recommendations that could misinform viewers in harmful ways, which it calls “borderline” content. YouTube is essentially trying to address user concerns by limiting content spreading conspiracies and misinformation on its platform.
Chief Product Officer Neal Mohan told Gadgets 360 over an email that YouTube had already started reducing recommendations of borderline content in English and was planning to launch its Hindi support this quarter.
In January last year, YouTube started to reduce content recommendations spreading conspiracy theories, such as videos promoting a miracle cure for a serious illness or claiming the earth is flat. However, that development was initially limited to the US market, though it expanded to Australia, Japan, and New Zealand later on. The update also reached initial non-English language markets including Brazil, France, Germany, Mexico, and Spain in December. Additionally, YouTube claimed that it saw a 70 percent average drop in the watch time of such content coming from non-subscribed recommendations in the US.
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